SUSAN LAWSON THOUGHT LEADERSHIP AGENCY
thought leadership strategy ǀ concept ideation ǀ editorial consultancy ǀ bespoke ghostwriting ǀ research
facilitating the communication of 'good' growth
IDEA DRIVEN THOUGHT LEADERSHIP FOR CHANGE DRIVEN BUSINESSES
Are you looking to undertake credible and engaging Thought Leadership, because what drives your business is more than just a service?
Thought Leadership marketing, including quality Long Form material (I take issue with the word 'content', and so should you) is now established as the optimum way to gain credibility & prestige as either a company, a CEO/Director of a company, or an entrepreneur (or other sole figure) seeking Thought Leader status.
Thought Leadership marketing can refer to White Papers, Newsletters, Market Reports & Editorial-Quality Long Form material but for SLTLA it is also includes conventionally published books, ideas-driven features in industry journals and High Quality Long Form Blogs; all of which ideally work together.
email me at susan@susan-lawson.co.uk for a complimentary 30 min discussion
Anybody can advertise and it can work. But less so in B2B or high-stakes B2C (as, for example, with investment products) where trust and respect must be gained first. For those seeking to build long-term brand or personal credibility, and which mirrors the natural customer journey (where a brand, company or individual becomes connected to a particular idea or area of expertise) Thought Leadership is the established route.
Yet too much of what passes for Thought Leadership today scarcely warrants its name because it lacks the critical element of thought itself. This will only get worse if AI is misused to generate great swathes of, in effect, empty and derivative 'content'.
And even where it is thought-driven and underpinned with solid research, it all too often feels generically corporate and fails to reflect the unique voice, charisma, insights and wit of the actual company Founder / CEO / Key Director, who should be nothing if not a Figurehead.
I created SLTLA to marry leading-edge thinking with flair and charisma to create voice-driven Thought Leadership that people actually enioy reading and therefore remember. Too, SLTLA has a broader understanding of Thought Leadership than many agencies, seeing conventional full-length book publishing and industry journal features as a central part of the mix.
Finally, I believe that when Thought Leadership is done properly – driven by in-depth dialogue – it should also reveal insights that have use far beyond any individual ‘deliverables’. Done well it can provide Base Texts which in-house Marketing Teams can draw on going forward, and often even produces new USPs, since Tacit Knowledge is articulated for the first time.
Ultimately, Thought Leadership materials should be far more than mere 'content'; they should make visible to the market your own AI - your Authentic Intelligence.
Susan Lawson Thought Leadership Agency
Currently WFH via Zoom / Teams (New Office Address in Spring 2024)
Huddersfield (Greater Leeds),
West Yorkshire, UK
Largely working internationally inc. clients in London, New York & Eurozone
+44 (0) 7986 604 595
The STOCKtake™ / The New Finance™ / All text on this website including White Papers & the StockTAKE™ © Susan Lawson / Susan Lawson Thought Leadership Agency. All quotes from any material on this website please attribute to the relevant URL and let us know. DO NOT TRAIN FOR AI.