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BIOGRAPHY  

 

As at 2024 Susan Lawson has notched up a quarter of a century’s experience working on Thought Leadership / Marketing & Editorial / Publishing issues, including roles as Commissioning Editor at a London publishing house, as a Marketing Analyst and as a Knowledge Manager. Susan holds a postgraduate qualification in Real Estate Finance & Investment from UWE but originally trained in Architecture (University of Newcastle) and also has Masters degrees with Distinction in Visual Theory – basically the philosophy of aesthetics - (University of East London) and in Interior Design (University of Westminster).

Finding that of her dual skillsets in design and writing, her writing skills had the slight edge, she moved first into an early career as a Commissioning Editor at a respected scholarly publishing house in Bloomsbury, then Notting Hill, London, where she devised, developed and managed a new Publishing List including 3 Key Series, commissioning and guiding innumerable respected authors. She also undertook in London various other roles and freelance contracts in both illustrated design book and in magazine publishing, and as a ghostwriter and Editorial Consultant.

Returning to The Built Environment sector, Susan held roles as Knowledge Manager and then Marketing Analyst & In-House Writer (first within a London-based engineering firm and then with a leading Building Consultancy), including devising, successfully pitching and ghostwriting innumerable Thought Leadership features for company Directors placed within the industry press. 

Latterly, having developed an interest in Investment via a Client, Susan retrained in Investment & Finance, undertaking a further PGCert in Real Estate Finance & Investment covering Modern Portfolio Theory, Economics and Development Finance. She found she was especially interested in Investment (beyond Real Estate) and most recently has written investor-facing materials for a private New York investment Fund. Susan continues to expand her knowledge of Finance & Investment through continued professional development, including Certificates in Sustainable Finance and Behavioural Finance.

Currently living in Yorkshire, UK, Susan remains an adopted Londoner at heart having lived there for 15 years, but largely now works internationally via Zoom et al. Alongside Finance and Investment, she maintains strong interests in architecture and real estate, in contemporary art and art history, and in design, antiques and fine wine, all of which she enjoys writing about in the Alt Invests & other Fun(ds) Column at the end of each edition of The STOCKtake

"Susan Lawson came in, right from the start, with pertinent and accurate comments about the whole process…She patiently dealt with my inexperience, helping me pull together my ideas into a structure that had a proper logical order...she seemed at ease with the subject matter and asked well-targeted and pertinent questions, and provided ideas on where to look for the answers. Some of her questions helped me to articulate ideas that were still unformed in my mind at the start of the process. Susan has had a tremendously valuable role in helping make this book relevant." 

- Award-Winning London Fund Manager

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​To get a sense of how I work with Clients (especially on book projects), you may be interested in watching the Video Podcast interview here; to see if my specialisations are a match with yours, visit Specialisations here

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