ABOUT SLTLA

I’m Susan Lawson. With 25 years' experience in Thought Leadership, Publishing & Marketing, I created SLTLA to improve the quality, effectiveness and 'charisma' of current Thought Leadership materials, with a specific focus on how Thought Leadership marketing can facilitate and enhance the communications of conceptual-, idea-, voice- and change-driven companies.

Susan Lawson Thought Leadership Agency was founded to:

Marry leading-edge thinking with flair and charisma to create voice-driven Thought Leadership that future clients will actually enioy reading and therefore remember. Too much Thought Leadership today is generically corporate and fails to capture the company's voice, wit, insights and charisma; some of it is solid quality but reveals nothing about unique brands and is almost instantly forgettable;
To promote positive change via and not against business. I believe that fantastic businesses worldwide are producing a solid bottom-line whilst also making a difference, and not only do I believe this is the most effective way forward but I also believe great change is possible through the most conventional routes. For example, I am especially interested in companies involved in Sustainable Finance, 'Good Growth' and Socially Responsible Investing models;
To bring together insights from Marketing Analysis, Knowledge Management, PR, Publishing & Editorial to address the frustrations of repeatedly watching scattergun & disconnected marketing approaches leading to bland, generic or ineffective Thought Leadership;
To push the importance of Thought Leadership Strategy and clarity on Core Concepts in Idea-driven businesses;
To share with CEOs a quarter century’s expertise in Thought Leadership Marketing & Publishing as well as (when working direct with Lead Author Susan Lawson) virtuoso writing skills (if the definition of virtuoso is over 10,000 hours, I am well beyond that territory!).

In addition, I also hope to:

Make Investment Writing more engaging to non-traditional investors, so as to attract & welcome new demographics to Investing platforms, Financial Advisors and Wealth Managers, and so through non-aggressive and apolitical means to democratise investment;
Promote authentic writing & business thinking on Sustainable Investing/Green Finance and also to promote the banishment of ‘greenwash’ in corporate SRI and Social Value Statements; finally (and most recently) to depoliticise / revision the concept of ESG;
Provide rapid insights into / links to topical News Stories in Finance, the Economy, Investment, Sustainability, AI and Commercial Real Estate through our Digest The STOCKtake and other new and growing resources, helping keep you updated and with fresh new angles & insights on the Key Issues (plus have some fun with Alts!).

SLTLA is currently largely myself, Susan Lawson, supported by a Researcher and Assistant/Junior Writer, but with great growth plans and awareness that far from all written material requires my own hand; going forward I want to be able to offer other Options, for example, whilst I will always personally write voice-driven full-length books and the substantial matter of White Papers, a blog campaign may only require my Strategic Input and Editorial Oversight (I can also oversee the work of your own in-house writers if required - my undertaking Strategy and Oversight only in this way can be a more affordable option for items such as Blog Posts). In addition, where Graphic Design is needed (for example with a magazine-style publication), I am highly experienced in briefing and overseeing designers (as well as proofreaders and typesetters) and can hire an associate on your behalf if you don't already have an in-house team, though we expect to partner in-house with a dedicated Graphic Design team in the near future.

Whilst SLTLA is in the process of growth, it will always remain Voice-Driven with unusual attentiveness to the Client's personality, and with myself always undertaking Personal Engagement, Strategy & Oversight, as well as Senior Authoring of substantial materials.