SPECIALISATIONS/ EXPERTISE

Thought Leadership Specialisations: Formats

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• Long Form Ideas-Driven Online Material 

• White Papers, Market Reports, quality E-books & Research-Led Publications

• Development of In-House Magazines / Newsletters concepts and other Quality Editorial

• Deep-dive features / articles for conventional print press industry journals

• Ideas-led Strategic Blog Post Campaigns / Oversight of Junior Writers on these

• Concept Ideation & Strategy

• Thought Leadership Strategy and Annual Thought Leadership Plans

• Converting Intellectual Property into Intellectual Capital

• Company / CEO Core Concept™

• Bespoke Ghostwriting on Key Projects / alternatively, overseeing / guiding the work of your own in-house Writers in service of the overall Strategy

• Supporting Research to underpin a Developing Idea

• Support with proposals and pitches to key London and New York publishing houses and Commissioning Editors

• Guidance on proposals and pitches for industry Press (I have lectured on this subject)

• Full-length book ghostwriting (Bespoke)

• One-off Consultations on Thought Leadership Strategy (largely by Zoom)

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Subject Specialisations & Especial Interests:

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• Ethical Business, Social Value, ESG, SRI, Authentic Angles on these & how to avoid Greenwash

• In-Depth Cause / Issue Driven Long Form materials to support Ethical companies & brands in proving authentic care & credentials

• Ethical Investment Writing, including Sustainable Finance & Investment, SRI, 'The New Finance' / new/diverse Investment demographics

• New Business Thinking / new Sustainable Growth Models

• Real Estate (Sustainable) & Built Environment (all aspects, including Development Finance)