Getting started with Thought Leadership: Packages

How do we get started on Thought Leadership? This is a common question.

Many people feel confused about Thought Leadership marketing or overwhelmed about where to begin. And because it's not an insubstantial commitment, it can seem easier to not get started.

Or perhaps you are already undertaking Thought Leadership marketing but are frustrated by the process and / or your progress. In which case you might be asking:

How can we streamline the process of creating our Thought Leadership materials?
How can we improve the results of our Thought Leadership or progress faster?

Our Packages have been devised to answer all of the above questions by:-

offering a gentle, straightforward 'way in' to Thought Leadership marketing;
streamlining the processes (see also here);
removing all confusion or concern about cost via upfront, transparent fees, terms and deliverables;
improving the effectiveness of Thought Leadership marketing through a series of coherent, intentional and strategic steps.

What is Thought Leadership marketing? Why are costs so varied and unclear?

To dispel confusion about Thought Leadership Marketing we strive to answer common questions in our FAQs, in various Blog posts and also in the forthcoming SLETL guide Thought Leadership Marketing: A Concise Guide – Subscribe here for an Alert when it’s available!) as well as to explain how Thought Leadership Marketing differs from Content Marketing (this blog post covers this in-depth).

We are also well aware of the frustrating lack of upfront transparency from many agencies, writers and consultants regarding fees and deliverables. We have priced our Packages clearly to avoid this and also strive to explain why fees can be so wildly disparate, again within our FAQ’s.

Books (from £40,000) / White Papers (from £14,000)

Hand-Holding Service (£23,900 /12 monthly £1990 p/m)

Capsule Concept Collection (£12,950)

Company Core Concept (£4200)

*First Thoughts* plus Competitor Positioning Analysis £2980

Ordinarily £3980, currently £2980 plus complimentary Competitor Positioning Analysis & AI In-House 'Voice' Prompt

Bespoke & Strategy (from £175 per hour)

Package or Bespoke?

The benefit of Packages over open-ended or Bespoke projects is that you know exactly what you are spending upfront and exactly what you will receive. All Packages follow the same standard terms (typical within the publishing world) of 50% upfront upon Signature of Agreement and 50% upon Delivery, and the deliverables have, we hope, been clearly set out - just click the Buttons above to find out Full Specs for each Package. These include a number of Packages carefully considered and priced for those wanting merely to dip their toes in the water without on the one hand too large an outlay or, on the other, feeling their initial steps will not make enough of an impact to bother. On the other hand some projects can only be Bespoke. We are equally happy to provide a provisional quote although the downsides of such work is that if a project takes far longer than expected (for reasons other than SLETL slowness, of course!), the ongoing time would be billed. The cost will also depend on whether you want to work with Susan Lawson herself or with a Junior Writer overseen by Susan. Susan's personal Rate is £175 p/hr for writing and £225 p/hr for Strategy & Ideation although for very large projects such as full-length books these would not be charged by hour.

Book a Complimentary 40-Min Consultation

Just want to talk things through? At the beginning of our call, let me know if a particular Package interests you.

For longer One-Off Strategy Consultations, please email direct at susan@susan-lawson.co.uk. These are billed at £225 per hour payable upon Invoice in advance so it's always best to take advantage of the complimentary 40-min consultation first.