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Interviews, Talks, Blog
INTERVIEWS
Great Intro to my approach to debut Books & structure and the rapport I like to build with Clients

TALKS

My talk Thought Leadership in the Age of AI accompanied our 2023 White Paper on the same subject. Subscribe to be one of the first to receive the Expanded, Revised & Updated 2026 version of the AI White Paper.
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THE 3 LIMITS OF ETHICAL BUSINESS: Planet, Profit, Perfection
"With such a stark split between major corps and ethically-minded SMEs and micro-businesses, what gives? What are the Upper and Lower Limits of Ethical Business?" As major corporations abandon climate targets and other ethical remits without shame and retreat from 'green' or sustainable stances for fear of politicised perceptions, at the very same time, smaller companies interested in trading ethically face ever-heightening standards regarding what constitutes 'ethical, 'gree

Susan Lawson
Mar 5
IS THE AI INVESTMENT BOOM SUSTAINABLE? On Dotcoms, Tulips, Bubbles & Bots
Originally published in late 2023, in our launch issue of The STOCKtake, this analysis remains a relevant framework for 2026 as AI investment continues to track several classic bubble indicators. While the scale has grown, the underlying risks involving disconnected assets and human over-exuberance remain central to current debate. I have mixed feelings about AI (you can get a sense of SLB's current views in our forthcoming revised White Paper Thought Leadership in the Age of

Susan Lawson
Feb 12
AI & ETHICS: How can we benefit from AI without Undermining our Authenticity, Values & Credentials as an Ethical Business?
You can always tell when companies are aware they are doing something unethical or controversial: they begin to invent or deploy unusual terms and phrases designed to soften the truth about what they're saying. For example, whilst the word ‘transition’ when it comes to climate change is, as I've said elsewhere, actually in fact accurate - we are in a transition from a carbon based to a carbon free economy – we can't deny that the use of the word has also become prevalent in

Susan Lawson
Nov 20, 2025
CAN THE REAL ESTATE SECTOR EVER REALLY BE ETHICAL?
Let's be blunt: I inhabit a sort of no-woman's land, being heavily invested in the notion of ethical business and yet with a background in Architecture and Real Estate Investment. In my perhaps novel universe, Real Estate Investment & Property Development can both contribute significantly to communities and also offer strong returns. I have the same view about ethical business: that it can be simultaneously financially and also socially fruitful. In short, I believe in the Wi

Susan Lawson
Jun 17, 2025
TOO MANY CONCEPTS SPOIL THE (PLANT-BASED) BROTH: A Thought Leadership Strategy Case Study
First off, a genuine welcome to 2025. My usual go-to at this time of year is to write a piece reiterating the importance of Annual Strategy when undertaking Thought Leadership. But this can this get a little repetitious so I thought this year we’d instead create a hypothetical Case Study illustrating why it's so critical to clarify your actual thoughts and, therefore, your actual readership , before leaping into creating Strategy or specific Thought Leadership material. As w

Susan Lawson
Feb 13, 2025
THOUGHT LEADERSHIP MARKETING: a Definition & Honest Critique
Not everybody is on board with Thought Leadership marketing. I think we all know that when undertaken properly and with full commitment...

Susan Lawson
Dec 8, 2024
IT'S A SHAME ABOUT ROI ... Why Marketing Analytics are not ALWAYS Reflective of Value
Heads of Marketing Departments (and perhaps even more so PRs dealing with offline conventional press) will understand the nightmare of...

Susan Lawson
Nov 22, 2024
AN ETHIC BY ANY OTHER NAME: Is it Really the End of the ‘Virtue Economy’?
I was taken aback the other week when I stumbled upon a piece in Bloomberg confidently declaring that the ‘Virtue Economy’ was over – and...

Susan Lawson
Oct 15, 2024
LABOUR'S A GIVEN: What Does this Presage about Attitudes to Investment?
One day to go and all evidence points to a Labour win – breaking 14 years of Conservative government. We are reminded daily that it’s not...

Susan Lawson
Jul 3, 2024
MIGHT 'GREENHUSHING' ACTUALLY EXPOSE 'GREENWASHING'? The Bizarre Politicisation of ESG: A UK Perspective on a US Phenomenon
Being based in the UK yet also having some US clients, you can imagine my surprise (not to mention confusion!) the other day when I...

Susan Lawson
May 1, 2024
IN SUBURBIA: Continued Out-Migration from US cities sees Local Investment Opportunities
Globally, Commercial Real Estate has been subject to repeated blows both pre and post-Pandemic, including the rise of remote working and...

Susan Lawson
Apr 28, 2024
SUSTAINABLE FINANCE AN ILLUSION? Doesn't it Depend on the Risk inherent in Risk-Adjusted Returns?
Ex-BlackRock Research Head calls approach to Sustainable Finance ‘an illusion’: she’s right … but do some secretly want it that way? & what constitutes ‘Risk’ in any case? [Extracted from last Edition of The STOCK take ] Former Head of Fundamental Research at BlackRock Carole Crozat is only one of a number of Sustainable Finance experts and professionals who have started to ring alarm bells about the sustainability of, well, the sustainability agenda. Reported in the IPE back

Susan Lawson
Mar 21, 2024
I THINK THEREFORE I PLAN: THE PERILS OF AD HOC THOUGHT LEADERSHIP
I know many will be putting together, as we speak, their Annual Business Development Strategy and Marketing Plans for next year (whether...

Susan Lawson
Dec 5, 2023
A.I.: TIME FOR AUTHENTIC INTELLIGENCE FROM LEADERS
I disagree with many that AI in its current form is a threat to all - but I certainly think it's a threat to some and, to be honest,...

Susan Lawson
Jul 18, 2023
2022 STATEMENT?: ESG OPPS FOR REAL ESTATE INVESTMENT IN '23 MAY LIE IN THE 'LEVELLING DOWN' AGENDA
When the Autumn Statement came out a couple of months back, I briefly considered writing a potted summary of the policies as they related...

Susan Lawson
Dec 20, 2022
NEW (SUB)URBANISM & THE KING'S SPEECH: HOW WFH CLEARED THE WAY FOR CHARLES' GREEN VISION
Given the UK PM's record thus far, and the new King's own quietly headstrong personality (as well as his immense passion for...

Susan Lawson
Oct 2, 2022
WHY IS THE INVESTMENT INDUSTRY LOSING $700 BILLION ANNUALLY IN THEIR FAILURE TO ATTRACT WOMEN?
The finance industry is not known for blithely ignoring the loss of money. Yet over $700 billion is lost annually due to a failure to...

Susan Lawson
Aug 3, 2022
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