"With such a stark split between major corps and ethically-minded SMEs and micro-businesses, what gives? What are the Upper and Lower Limits of Ethical Business?" As major corporations abandon climate targets and other ethical remits without shame and retreat from 'green' or sustainable stances for fear of politicised perceptions, at the very same time, smaller companies interested in trading ethically face ever-heightening standards regarding what constitutes 'ethical, 'gree

First off, a genuine welcome to 2025. My usual go-to at this time of year is to write a piece reiterating the importance of Annual Strategy when undertaking Thought Leadership. But this can this get a little repetitious so I thought this year we’d instead create a hypothetical Case Study illustrating why it's so critical to clarify your actual thoughts and, therefore, your actual readership , before leaping into creating Strategy or specific Thought Leadership material. As w