​​​​What exactly is Thought Leadership, and how do we do it now in 2026 when trust in companies has been shattered by the indiscriminate use of 'greenwashing' and AI?

 

This comprehensive guide will talk you through whether Thought Leadership is right for you and your company. The book covers the uses and benefits of Thought Leadership, its role in rebuilding trust, and the types of businesses most suited to it, including companies wanting to position themselves as leaders, impact companies wanting to advocate for change, and R&D focused businesses keen to maximise their IP.

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The book also covers issues around Thought Leadership and concerns about value, and the role of AI in Thought Leadership, and contains a useful list of Key Pitfalls to avoid and a Checklist to help you on your Thought Leadership journey.