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*WHITE PAPER*: THOUGHT LEADERSHIP MARKETING IN THE AGE OF AI:
A Concise Guide: Revised, Updated & Expanded edition coming Summer 2025

Extracts from the forthcoming paper, above/below
Much has changed since our initial White Paper back in 2023. Not least, AI has mainstreamed. It has also improved in quality - although issues remain that need careful human oversight.
Our own position at SLETL has also shifted (see also our AI Policy): we are now more optimistic about its use in Thought Leadership Marketing, assuming appropriate editorial and strategic supervision and with some cautions.
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This Revised, Updated & Expanded Version therefore reflects these shifts.
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