deffusion.ink | susanlawson

diffusion line: affordable mainstream product line descended from bespoke haute couture house;

to defuse (v.): deescalate/render harmless e.g. defuse tensions between two opposing parties

new dedicated website coming soon at www.deffusionink.com

Where opinions on the use of ai for thought leadership writing are highly polarised, deffusion.ink strategically combines the best of human-produced writing and editorial strategy with the best of bespoke ai material to create hybrid campaigns that reduce costs whilst retaining the cachet and ethical value of human-authored materials.

Just as haute couture fashion houses centred on bespoke pieces and craftsmanship create diffusion lines to allow mainstream access to luxury brands, and just as music is now largely streamed while aficionados still buy vinyl, we feel there’s a place for a two-tiered approach to quality thought leadership strategies which combine human-crafted ‘centrepiece’ materials with bespoke in-house company AI models which ‘diffuse’ the Company voice more rapidly across all materials.

For Fully Bespoke Human-Crafted Material see our main SLETL Packages, or email direct at susan@susan-lawson.co.uk

№. 1

prêt-à-écrire

[ready-to-write]

We first work with you to clarify your Company Core Concept, your Readership and Company Tone of Voice. Based on these we create a human-crafted Longform ‘centrepiece’ feature which you may wish to publish conventionally, alongside, using AI and human analysis of your Company style, we also create a Bespoke AI Prompt (for use in Claude, or similar) which will replicate your House Style across further material. This Package does not include human editorial oversight of AI produced texts but will include Guidelines for issues to look out for

£4900 / $6590

№. 2

prêt-à-écrire

plus haute

[human-enhanced ai]

This Package is identical to No. 1 but includes human editorial intervention in up to 3 AI-produced pieces. Many readers cannot tell the difference between human-crafted and quality AI material but some readers can, especially those used to high end writing and journalism. It is the difference between a wine connoisseur and a regular consumer and can be a marker of quality. We will enhance the AI material and provide guidance on why it was needed so that you can similarly intervene going forward.

£4900 / $6590

№. 3

capsule collection

[ai enhanced]

Based on the original SLETL Capsule Collection but AI-enhanced, this Package comprises an Assessment of your existing material and the provision of 2 to 3 Base Texts to be used as the basis for multiple Thought Leadership features without needed to hire a Senior Writer over and again. The idea is based on a Capsule Wardrobe whereby Key Pieces can be recombined in multiple different ways and ensures consistency of Voice whilst reinforcing the Company stance across materials. The Package also includes a Bespoke AI Prompt for use with Claude or similar and a Going Forward Strategy document.

£4900 / $6590